You’re busy. I get that. But, if you're sitting on the couch scrolling around social media, you have some time to spend growing your own social media platforms and pages.
Now, why would I want to do that? Because social media is a tool that acts as an extension of your brand and business, and it's a great way to interact with your customers.
Here’s how you can build a social media presence that will knock the socks off your customers! And it's not going to eat up all your free time, promise.
Here are the easiest ways to be present on social media:
Your goals don’t need to be lofty. They should, however, be smart (Specific, Measurable, Attainable, Relevant and Timely).
Here’s an example of a goal that puts the smart principle into practice: “I want to share before and after photos of my work 1x per week on both Facebook and Instagram. I will respond to any comments or questions that result within 1 day.”
Now it’s time to share some content.
...Back it up.
What is content, anyway?
Content is any material you are going to post on your social media platforms for your customers to consume. This can be text, images or videos, a blog or an article, or audio like a podcast.
Part of understanding what to share on social media is knowing your customers. The best part for service industry professionals is that you know your customers like the back of your hand. When considering what types of content to share on social media, think of your ideal customer and what they would like to see or hear from you.
Here are some content suggestions for service industry professionals with some handy examples:
1. Before & After photos:
2. Testimonials or reviews of your work:
3. Introduce yourself and your team:
4. Ask questions and get feedback:
5. Educational content: You’re the expert here. Sharing educational content allows your customers to learn something new or see something from a new perspective.
**No matter what you’re sharing on social media remember to represent your brand and business in a professional way, catered to your customers.
Building a social media presence that will impress your customers doesn’t need to be hard or time-consuming. There are many platforms, including NiceJob’s social media automation tools that can help automate your social media. BUT, (and that’s a pretty big but) if you are automating your social media consider these tips first:
If you're using NiceJob's social media automation tool and want to optimize that feature, here's a couple of recommendations from our Success Manager, Joel 😀
Some of the best and most engaging content is simply fun! It’s easy to get caught up in the beast that is social media. At the end of the day it’s a tool you can use to showcase your business, engage with and listen to your customers and have some fun!
*We posted this to the NiceJob Facebook page and it had some funny responses (even with an error in the sentence *oops*). This post performed well because it's relevant to our customers/audience and it's just plain fun!