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How Much Does a Small Business Website Cost in 2022?

What’s the Cost of Website Design for Small Business and How Can You Spend Less?

For local businesses, having a strong lead gen website is key to being discoverable online and generating sales.

After all, if you own, say, an appliance-repair business, how do you expect to win customers if they can’t find you when they search “appliance repair near me” on their phone?

To give you an idea of the importance of a good website, it takes 50 milliseconds for visitors to form an impression of your business based on your website.

So investing in a well-made website and regularly updating it to keep up with competitors & best practices is important to grow your business.

But to maximize your website investment if you’re a small business, you need to know what’s an average cost and what to look for to obtain an optimal return-on-investment (ROI).

That way, you can shop for a new website with confidence, knowing you’re spending your money right to get a website that actually works, least of all without spending an arm and a leg.

In this article, we’ll outline the average cost of a website for a small business, what determines costs, what your options are for a website update and how to get the most out of those options.

So, how much does it cost to build a website for a small business?

Banner image for NiceJob Convert websites for a small business to reduce their website costs.

Average Cost of Website Design for Small Business

The average cost of website design for a small business is between $2,000 and $15,000. This figure depends on a range of factors like size and features.

Websites with more features or customized components typically cost more due to their complexity. It’s not uncommon for large corporations to spend six figures on a new website.

Fortunately, you don’t need a degree in web design to build a small business website. There are several tools available that make it easy to create your own website and save you money.

But the downside to making your own website is that even easy-to-use website builders still come with a learning curve for first-time users.

Not to mention that you'll also be responsible for ongoing maintenance and updates.

Regardless of whether you build your own website or pay extra to have an agency do it, the question remains, where is the guarantee your website will work?

The whole point of paying for a new website is that it will increase your sales. Your small business website should be an investment, not an expense.

So how can you ensure your website will deliver more leads to scale your revenue?

Let’s break down the cost of a website for a small business and how you can optimize your investment to take your business to new heights!

How to Create a Small Business Website

If we were to simplify it, creating a small business website involves the following steps:

  1. Choose your website building platform.
  2. Pick your domain name.
  3. Find your hosting provider.
  4. Install the software (if you’re using a DIY website builder platform like WordPress).
  5. Select a theme or template.
  6. Install plugins or extensions.
  7. Add your content.
  8. Optimize your website for search engines.
  9. Publish your website.

Whether you’re looking to create a new website or want to redesign your current one, you need to consider the costs of web design, development and maintenance.

The expenses of developing a website are often one-time, so the amount you spend on building it usually exceeds how much you’ll pay to maintain it. Let’s dive into some of the costs!

Factors Influencing the Cost of Website Design for Small Business

What makes up the average website cost for a small business? Multiple factors come into play. For example, an agency will likely include the following aspects into your website costs:

Website Feature Cost
Domain Name $10–$12/domain
Website Hosting $24–$120/year
SSL Certificate $0–$200/year
Templates or Theme $0–$15,000
Content/Pages $1,500–$10,000
Functionality $500–$25,000
Apps and Integrations  $0–$100

Domain Name

Generally, you’ll purchase a domain name identical to your company name to serve as your online address. It is specific and unique to you.

You can browse and purchase domain names from companies like GoDaddy, HostGator and DreamHost. If your domain name isn’t available for sale, you can choose an alternative one.

Note that to own the rights to your domain name, you must re-register it annually, which adds to your initial website costs.

Web Hosting

Hosting is a service that makes your website available to the internet and allows users to access it.

Small businesses generally use shared hosting services that cost less as the server is shared with other websites but come with limited resources like no tech support.

SSL Certificate

A Secure Sockets Layer (SSL) certificate protects your website and your visitors' data.

While it’s an optional feature, most businesses consider it essential. It builds trust so visitors can fill in your contact form and offer their information with no hesitation.

SSL certificates also protect your website from hackers, protecting your business and its reputation.

Some people argue that unless you ask for a visitor’s credit-card number, the extra security is superfluous; though Google still considers SSL as a factor in search-engine rankings.

It’s possible to obtain an SSL certificate for free; however, a paid SSL offers higher levels of validation. Like your domain name, browsers display your certificate and it’s an ongoing cost.

Design, Template, Theme

Design costs can vary depending on the look you opt for. A no-fuss look will cost less than multiple designs or templates for different web pages.

That’s why website-design costs can range from $2,000 to $15,000—multiple page templates can add up!

Web design impacts the visuals and usability of your site, so you shouldn’t compromise too much.

If you’re working with professionals, request examples of what a high-end design looks like vs. a basic design so you can build a budget with realistic expectations for your website.


The amount of website pages will depend on your company type and the content needed.

For example, an ecommerce store may feature over 100 pages, while a local service-based company may have less than ten.

Even if the pages use the same template, it takes time to populate texts and images, which might drive up costs.

Remember, what matters to you as a small business owner is how many leads your website can generate and not the amount of content.

Never pay for extra content if your designer can’t demonstrate the additional value to your business.


Functionality includes a range of features usually focused on ecommerce capabilities to effectively sell products and accept payments online.

But if you own or operate a small business that doesn’t sell products online, you only need to focus on the basics.

Insist that any agency upselling you on advanced functionality shows you how it will improve your ROI and increase your revenue at a higher rate than the additional costs.

Apps and Integrations

Plugins and integrations refer to connections with third parties from other website-service providers to add to your website without having to build these services from scratch.

Different website functions like taking payments, making graphs, showcasing information in a unique way or adding contact data into other sales softwares count as integrations.

There are both free and premium plugins depending on what platform your website is built on. Paid ones can charge one-off or monthly/annual fees.

Whether you choose to create and develop your website using a website builder, a freelancer or an agency, you’ll face other costs.

Integrations via a DIY website builder will be cheaper due to a lack of implementation costs but will come with a learning curve and an extra time investment.

Outsourcing implementations can cost a few hundred dollars or a couple thousand, depending on the context.

Do it Yourself (DIY Web Design)

Website builders like WordPress are usually the cheapest way to build a website.

While WordPress is a free, open-source platform, you still have to pay for hosting, themes, plugins and even professional developer assistance.

Other website builders like Squarespace, Weebly or Wix all charge monthly to mitigate your upfront costs and come with built-in softwares to enable unique building experiences.

But at the end of the day, you still have to build the website yourself and with no guarantee that the final product will drastically increase your sales, let alone at all.

If you have more time than money, a website builder is the way to go. However, there are some drawbacks, including:

  • You must learn how to build and maintain your site, including how to troubleshoot issues and generate more leads through SEO.
  • You are bound by the limitations of a cookie-cutter website builder. 
  • You must do all the work, so even though you save some money, you pay with your time.

If you don’t have the time, consider investing in professional web design services.

Working With a Professional

If you operate a local service business, it can make sense to hire someone a freelancer or a company for your home services website design.

Even though this option is more expensive than building a website yourself, the total cost still largely depends on the list of factors mentioned above. The pros of hiring a professional include:

  • No need to spend hours learning technology to create and operate a website.
  • Vicitors will have a good experience across all devices.
  • Professionals can help you manage your site once it’s launched.
  • Professionals can recommend and guide you on marketing strategies to improve visibility and avoid common SEO mistakes.

Drawbacks of hiring a professional include:

  • Typically a huge upfront investment of thousands dollars.
  • You might become dependent on your web designer to manage your site, especially if you don’t understand the technology. This will come with ongoing costs.

The Problem With Website Costs for Small Businesses

The problem with the costs of a small business website design is that you either pay a lot upfront without guaranteed results or you spread out costs to do more of the work yourself.

Hiring a web designer or an agency takes the technical hassle off your hands but can be expensive. And if your revenue doesn’t increase, you likely won't get a refund.

Updating your own website for free or at a low monthly cost brings down initial expenses but will take up more of your time in the short-run to build it and in the long-run to maintain it.

And the same lack of insurance for your costs remains: there is no way to protect your investment if your website doesn’t help your business grow.

If your new website doesn’t generate more bookings, estimates or leads, then why are you spending thousands of dollars?

Check out NiceJob’s Convert websites for locally based businesses. Your website is built and maintained for you, but that’s not the only benefit….

With a Convert website, if your conversion rate, the percentage of visitors who become leads, doesn’t increase by at least 10% after three months, then you don’t pay any monthly costs.

Now that’s a website cost that you can get behind!

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