As a contractor, you have your hands full, from running your business to managing your crew. Adding sales to the list of things to do is just one more of the many hats a small business owner has to wear.
Fortunately, there is something you can do that will gradually help. By submitting to contractor review websites, you can build a pipeline of leads, and some of those will convert to sales.
If you haven’t already set yourself up on the main contractor review sites, it’s time to do so. You might have been putting it off, but it’s worth the time.
These sites cater to homeowners looking to hire professionals such as contractors, plumbers, roofers, electricians, carpenters, cleaners, landscapers, HVAC specialists, remodelling professionals and more. They are the most popular websites homeowners use to look for local-contractor ratings, so getting on them is essential.
Review sites for contractors can result in lots of opportunities. Most are free to register with and only take a few minutes each. Rome wasn’t built in a day, so keep at it and try to do one or more each week.
With that in mind, reputation marketing software may be helpful when collecting and showcasing those coveted customer reviews.
This is the place to start. Begin with Google My Business & Facebook and work your way down.
When submitting to review sites, you’ll want to ensure that you’re registered on the above, especially Google My Business and Facebook.
But there are plenty of others worth the time for contractors to submit to as well.
These are the best contractor review sites to get more customer reviews, increase referral sales and build a reputation.
When it comes to contractor review sites, you need to be on HomeAdvisor. A HomeAdvisor contractor review will go a long way in getting you more leads and improving your contractor ratings.
At the same time, Angie’s List is also recommended, along with many of the others listed.
To determine what other contractor review websites you should focus on, try doing a few searches on Google for phrases someone might use to find you. This is helpful for more locally based websites.
For example, include your city name and service, exclude competitors's sites and look at the results displayed to identify the other high-ranking websites. It's the websites that appear for several phrases that you should target as other websites for contractor reviews.
Finding these websites are great for collecting local contractor reviews. Be sure to try multiple phrases to get an overall idea of which websites are important for you.
It’s important that when adding your business information to these types of websites that you are consistent with NAP details (Name, Address, Phone Number).
These are known as "citations." A business citation is any mention of your company on the internet that includes your NAP details, with or without a link to your website (but preferably with). Citations have a significant impact on how well you could rank in local search results on Google and Bing.
The importance of citations is not limited to just the info provided, but also spelling and formatting. Make sure your business name, company mailing address and company phone number are spelled correctly and formatted consistently everywhere—search engines can better match citations to each other and to your business.
Search engines typically lose confidence in your listing and will likely showing a competitor instead when NAP details are inconsistent. It’s also not fun to go back later to try to clean it all up. Keep it consistent and pay attention to details. The more local citations that you have, the more likely you will start seeing benefits from local search.
While there are many contractor review sites to choose from for monitoring, you want to manage your time and choose the right review sites by industry that suit you.
Learn more about how to get customer reviews to generate more business for your contracting company.